Genie Brand Collateral

Genie, a global manufacturer of material lifts and aerial work platforms, has very high standards when it comes to their products and their brand. Creating comprehensive brand standards was key to ensure consistency across all marketing collateral while supporting their sales teams and suppliers with easy-to-follow guidelines. From logo use and spec sheets, to emailers and advertisements, all materials were  accounted for to ensure brand cohesion.

Category

Branding, Print Design, Web & Digital Design